Patricia Lopez has been appointed to the position of senior vice president, general manager, Estée Lauder and Aerin Beauty, North America.  She reports to Jane Hertzmark Hudis, global brand president, Estée Lauder and Thia Breen, group president, North America, The Estée Lauder Companies, Inc.
Lopez is responsible for the flagship brand of the company in North America, overseeing strategy, retail channels, the growth of online, locally relevant programs, and media strategies. She will also nurture and develop Aerin Beauty as it grows its luxury fragrance and beauty business. Most recently, Lopez was the chief marketing officer at Avon Products, Inc. Prior to joining Avon, she spent 25 years with Procter & Gamble.